Incognito Journal

What to Do When You Make a Mistake

Mistakes happen. Everyone from the boss to the mailroom clerk will eventually commit an error that impacts a client. Instead of panicking or denying, however, preserve and strengthen your customer relationships by following these steps:

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Five Benefits of Mystery Shopping

It’s no secret that buying a car is one of the most painful consumer experiences there is.

Who doesn’t dread the proverbial aggressive car salesperson and the agonizingly long negotiating process? But according to the 12th annual “U.S. Auto Industry Benchmarking Study 'In-Person ,” in which mystery shoppers visited nearly 3,500 American auto dealerships, it turned out Audi offered the best customer service experience of any brand, while Tesla tanked out at the bottom.

Wouldn’t you like to know how your brand stacks up against the competition and, more specifically, what your salespeople are doing to make it happen?

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Three Quick Tips to Assess Your Customer's Most Critical Needs

Want to know the big difference between sales and marketing that works and sales and marketing that doesn’t? It’s all about addressing your customer’s pain points. And if you don’t identify what those pain points are, all you are doing is creating solutions for non-existent problems.

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Four Methods for Effective Content Marketing

Content marketing is a buzzword these days, but what the heck is it?

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Social Media Demographics: Where Are Your Clients?

When choosing how to market your business, it’s crucial to tailor your efforts to the forms of social media your current and prospective clients use. Here’s a quick rundown the demographics of three platforms. 

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Is Direct Mail Dead? Not at All: Three Ways It Still Works

Direct mail continues to boast one of the highest response rates and ROI among marketing solutions, even with young adults and even in an age where everyone seems glued to their mobile devices. Here are three reasons why savvy business people should not overlook this critical marketing tool:

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Is Content Marketing Right For Your Business?

Content marketing is all the rage right now--using “editorial” to establish yourself as a thought leader, to drive traffic to your website, to generate buzz about your business. According to the Content Marketing Institute, more than 90 percent of B2B businesses employ content marketing, and 70 percent of those claim it has increased leads and customer engagement.

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Three Things Mystery Shopping Will Tell You That Customer Satisfaction Surveys Won’t

Customer satisfaction surveys are increasingly important for benchmarking your business’ customer experience, but they don’t provide the full story. Mystery shopping can provide a level of intelligence that surveys won’t. Here’s how:

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4 Ways to Improve Your Mobile Marketing

Smartphones, tablets, laptops, desktops, smartwatches. The technology sphere teems with devices to keep us constantly connected. And while you may be on your A-game when it comes to Internet marketing, do you know what you’re doing with mobile marketing?

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The Perfect Elevator Pitch

Serendipity happens. Something as simple as small talk in an elevator or a chance meeting in a coffee shop can turn into a career-changing event when you find yourself in an unexpected engagement with a prospective client. 

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