Incognito Journal

Four Tips to Get Customers in the Door with Facebook

Facebook is an excellent resource for attracting new business and inspiring existing clients to come back for more, but how can you get the most out of your social media presence? Here are four tips to grow customer acquisition using Facebook:

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Five Ways Mystery Shopping Can Monitor Employee Performance

Meeting or exceeding store-wide sales goals is a good indicator that your team is doing their job. But what about when they fail to meet muster or when they’re not consistently trying to go above and beyond for your customers?

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What is Mystery Shopping?

Mystery shopping  is a great way for business owners to gauge the effectiveness of several aspects of their operation all at once, such as store cleanliness, sales team performance, and employee customer service skills.

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3 Ways to Overcome Your Sales Team’s Fear of Video Mystery Shopping

Sales professionals often squirm when we mention video mystery shopping. Maybe they’ve had a bad experience, or perhaps being on film just seems too “Big Brother-ish.” When introduced properly, however, video mystery shopping can provide significant training and self-awareness value for a sales team.  

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Four Goals of Employee Performance Evaluations

Employee performance review: It’s a phrase that even the best employees and managers often dread.

While the whole process is supposed to be a useful assessment of an employee’s strengths and weaknesses, all too often employee evaluations serve as little more than a human resources requirement. Managers may view them as a way to check off boxes rather than gleaning valuable insights from the conversations.    

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Three Ways Mystery Shopping Can Give You a Competitive Edge

Competition is healthy for any business, but how can you gain extra access to important insights that allow you to stay on top? Mystery Shopping. 

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Should You Try Mystery Shopping?

While companies have traditionally hired mystery shoppers to determine the effectiveness of a sales or promotional campaign or targeted product release, you can learn a lot more from mystery shopping than whether or not placing that ad during the Super Bowl was a good idea.

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What to Do When You Make a Mistake

Mistakes happen. Everyone from the boss to the mailroom clerk will eventually commit an error that impacts a client. Instead of panicking or denying, however, preserve and strengthen your customer relationships by following these steps:

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Five Benefits of Mystery Shopping

It’s no secret that buying a car is one of the most painful consumer experiences there is.

Who doesn’t dread the proverbial aggressive car salesperson and the agonizingly long negotiating process? But according to the 12th annual “U.S. Auto Industry Benchmarking Study 'In-Person ,” in which mystery shoppers visited nearly 3,500 American auto dealerships, it turned out Audi offered the best customer service experience of any brand, while Tesla tanked out at the bottom.

Wouldn’t you like to know how your brand stacks up against the competition and, more specifically, what your salespeople are doing to make it happen?

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Three Quick Tips to Assess Your Customer's Most Critical Needs

Want to know the big difference between sales and marketing that works and sales and marketing that doesn’t? It’s all about addressing your customer’s pain points. And if you don’t identify what those pain points are, all you are doing is creating solutions for non-existent problems.

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