It’s no secret that buying a car is one of the most painful consumer experiences there is.
Who doesn’t dread the proverbial aggressive car salesperson and the agonizingly long negotiating process? But according to the 12th annual “U.S. Auto Industry Benchmarking Study 'In-Person ,” in which mystery shoppers visited nearly 3,500 American auto dealerships, it turned out Audi offered the best customer service experience of any brand, while Tesla tanked out at the bottom.
Wouldn’t you like to know how your brand stacks up against the competition and, more specifically, what your salespeople are doing to make it happen?
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