Talking About the Competition
People who are in the market for a new home ask a gazillion questions. It's what prospectivebuyers do when preparing to make the largest investment in their lifetime. As their sales counselor, you don't just answer their questions, you educate, motivate, and facilitate them every step of the way. It's what you do to ensure your prospects are able to make a well-informed decision.
But is it risky talking to buyers about your competition?
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