Incognito Journal

Three Quick Tips to Assess Your Customer's Most Critical Needs

Want to know the big difference between sales and marketing that works and sales and marketing that doesn’t? It’s all about addressing your customer’s pain points. And if you don’t identify what those pain points are, all you are doing is creating solutions for non-existent problems.

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Four Methods for Effective Content Marketing

Content marketing is a buzzword these days, but what the heck is it?

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Social Media Demographics: Where Are Your Clients?

When choosing how to market your business, it’s crucial to tailor your efforts to the forms of social media your current and prospective clients use. Here’s a quick rundown the demographics of three platforms. 

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Is Direct Mail Dead? Not at All: Three Ways It Still Works

Direct mail continues to boast one of the highest response rates and ROI among marketing solutions, even with young adults and even in an age where everyone seems glued to their mobile devices. Here are three reasons why savvy business people should not overlook this critical marketing tool:

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Is Content Marketing Right For Your Business?

Content marketing is all the rage right now--using “editorial” to establish yourself as a thought leader, to drive traffic to your website, to generate buzz about your business. According to the Content Marketing Institute, more than 90 percent of B2B businesses employ content marketing, and 70 percent of those claim it has increased leads and customer engagement.

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