Facebook is an excellent resource for attracting new business and inspiring existing clients to come back for more, but how can you get the most out of your social media presence? Here are four tips to grow customer acquisition using Facebook:
Develop the right content
Funny pictures and inspirational quotes are fun, but they likely won’t win you clients. Post content that helps your customers solve problems or provides access to knowledge that matters to them.
Analyze your data
Facebook offers great analytics that are free of charge. Use that information to find out the best times to post content and to hyper target your marketing campaigns.
Engage your audience
Develop content that focuses on your customers, not your business. Feature current clients in your posts, invite social interaction, or address topics relating to your target audience’s major pain points or interests.
Make a plan and stick to it
You don’t need to post 10 times a week to grow your followers or increase conversions. Have a simple schedule to post quality, non-filler content regularly.