Incognito Journal

Sell Them The First Thing They See (In 20 seconds or less!)

Written by Nancy Luttrell


(In 20 seconds or less!)


When customers walk into your office, they are shopping for more than just a new home; they are shopping for the right sales professional to guide them through the process of finding and purchasing or building their new home.

What does this mean to you?  It means . . .

You are the first person they see and you have only 20 seconds to sell yourself!

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FOLLOW UP - If you’ve lost it, find it!

 Written by Nancy Luttrell


If you’ve lost it, find it!


I’m currently in the market for a new car – something I’ve eagerly anticipated for more than a year.  Weekends one, two, and three were planned well in advance, my strategy being to visit those dealerships farthest out and work my way home.  Quite honestly, I never expected I would still be looking after weekend two.

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Who? What? When? Where? Why?

Make Time for Discovery

Q: Can you name the five features that top every new home buyer’s must-have list? 

A:         Of course not!

The most seasoned sales professional knows that customer wants and needs vary as widely as paint colors.  The examples below represent a very small portion of a very long list:

  • Family size
  • Social interests/Activity levels
  • Health concerns/Physical restrictions
  • Style/Color preferences

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