WHAT IS IT?
AND CAN YOU OVERCOME IT?
A shared passion for golf and fast cars creates an instant connection with your customer resulting in a dynamic presentation and strong buying signals. You ask if he has questions or concerns. He can't think of any. You confirm that everything meets his needs. But when you ask for the sale, the guy you thought you'd read so well delivers a surprise ending. "I need to think about it."
Whether you've been selling for 30 minutes or 30 years, you've encountered buyers who never make a decision without mulling it over.
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