Incognito Journal

Three Ways Mystery Shopping Can Give You a Competitive Edge

Competition is healthy for any business, but how can you gain extra access to important insights that allow you to stay on top? Mystery Shopping. 

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Should You Try Mystery Shopping?

While companies have traditionally hired mystery shoppers to determine the effectiveness of a sales or promotional campaign or targeted product release, you can learn a lot more from mystery shopping than whether or not placing that ad during the Super Bowl was a good idea.

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What to Do When You Make a Mistake

Mistakes happen. Everyone from the boss to the mailroom clerk will eventually commit an error that impacts a client. Instead of panicking or denying, however, preserve and strengthen your customer relationships by following these steps:

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Five Benefits of Mystery Shopping

It’s no secret that buying a car is one of the most painful consumer experiences there is.

Who doesn’t dread the proverbial aggressive car salesperson and the agonizingly long negotiating process? But according to the 12th annual “U.S. Auto Industry Benchmarking Study 'In-Person ,” in which mystery shoppers visited nearly 3,500 American auto dealerships, it turned out Audi offered the best customer service experience of any brand, while Tesla tanked out at the bottom.

Wouldn’t you like to know how your brand stacks up against the competition and, more specifically, what your salespeople are doing to make it happen?

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